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☆ Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse
▼ + stars: | 2024-04-12 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewCriteo, the publicly traded adtech company, told staffers this week it would lay off up to 4% of its staff, people familiar with the matter told Business Insider. The company had 3,563 employees as of December 31, meaning the reduction could affect around 140 people. AdvertisementIn its most recent quarter, Criteo reported a return to profit on flat revenue, having made $70 million in cost savings over 2023. Criteo also made a round of layoffs last year, Digiday reported, though the company didn't disclose the number of employees affected.

Persons: —, we've, Criteo, retargeting, It's, Petrus, Digiday Organizations: Service, Business, Google Locations: Paris

☆ Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
▼ + stars: | 2024-04-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.

Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger

☆ Nespresso and Keurig Spend Millions Trying to Solve Coffee-Pod Waste
▼ + stars: | 2024-04-09 | by ( Kevin Reilly | Grant Tyler | ) www.businessinsider.com time to read: 1 min

Each year, coffee companies like Keurig and Nespresso produce almost 50 billion single-serve coffee pods, which are notoriously difficult to recycle. Keurig even says so on its labels. Club Coffee in Canada uses a different approach, making a compostable K-Cup alternative, the PurPod100, out of coffee waste. We also asked a coffee expert: What's the most convenient way to brew while producing the least amount of waste?

Organizations: Coffee Locations: Canada

☆ IBM's marketing chief explains how the company is harnessing AI to boost productivity
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective. In April 2020, our CEO Arvind Krishna said IBM is going to be the leading hybrid cloud and AI company. That means acquisitions, that means divestitures, that means prioritizing some areas of work over others. Dropping 'hybrid work' from the return-to-office vernacularI think a lot of what drives productivity in the wrong direction is when you get people not focused on the must-haves and spending more time on the nice-to-dos.

Persons: Jonathan Adashek, —, Arvind Krishna, we've, Intentionality Organizations: IBM, Service, Adobe, Masters, Java

☆ Check out the pitch deck that helped adtech identity company ID5 raise $20 million from investors including TransUnion and Martin Sorrell's S4S
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Adtech company ID5 said Tuesday it had raised $20 million in Series B investment. The ID5 identifier has been deployed by more than 66,000 publishers, per the metadata company Sincera. ID5 has now raised just over $27 million in funding to date, though the company declined to disclose its post-money valuation. New investors in this round included the credit reporting and data agency TransUnion and advertising veteran Martin Sorrell's venture capital firm S4S Ventures. Check out key slides from the pitch deck that helped ID5 raise $20 million in Series B funding.

Persons: ID5, Mathieu Roche, Martin Sorrell's, Sorrell, Matt Spiegel, Spiegel, Matt, Roche Organizations: Business, Data Protection, Publishers, Trade, S4S Ventures, Progress Ventures, Seventure Partners, Capital Partners, Aperiam Ventures

☆ Snap's courting of political advertisers is set to bring it a much-needed 2024 revenue boost
▼ + stars: | 2024-04-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Analysts at the World Advertising Research Center forecast Snap's ad revenue will grow by 13.7% to $5.2 billion this year, up from a 0.1% increase in 2023. The biggest year-over-year growth is set to come from political and advocacy advertisers in the US, ahead of the November presidential election, WARC said. Beyond the political ad boost, Snap's expected return to double-digit revenue growth will be driven by the platform leaning on artificial intelligence for ad optimization, an improved content experience, and user growth, according to WARC. To be sure, with US political ad spend forecast to exceed $12 billion in 2024, according to Emarketer, Snap will be a drop in the ocean for most political advertisers. Traditional media still takes the lion's share of political ad dollars.

Persons: WARC, Snap's, Biden, Alexandria Ocasio, Alex Brownsell, Brownsell, That's, Liz Bennett, Bennett, Danielle Butterfield, Butterfield, TikTok doesn't, It's, Seat's Bennett, Jason Poinsette, Evan Spiegel Organizations: Advertising Research, Business, Republican National Committee, Google, ESPN, Meta, USA Locations: Alexandria, Texas, Los Angeles

☆ Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
▼ + stars: | 2024-04-03 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBusiness Insider is seeking nominations for our ninth annual list of the most innovative CMOs in the world. This story is available exclusively to Business Insider subscribers.

Persons: We're, — Organizations: Business, Service

☆ The battle over Disney’s future is about to be decided in a high stakes board vote
▼ + stars: | 2024-04-02 | by ( Hadas Gold | Samantha Delouya | ) edition.cnn.com time to read: +8 min

Two competing slates of board seats are now up for a vote against Disney’s. Peltz has criticized Disney’s recent theatrical flops and said the company should reach “Netflix-like margins” with its Disney+ streaming service, among other issues. If Peltz is successful, he and Rasulo could gain up to two seats on the board, displacing Disney’s picks. More than 35% of Disney’s shares are held by these individuals, who could seriously sway the vote. The influential advisory firms Institutional Shareholder Service and Egan-Jones have also thrown their support behind Peltz for at least one seat on the board.

Persons: Nelson Peltz, Jay Rasulo, Peltz, Ike Perlmutter, Bob Iger, ” Barton Crockett, Disney, ” Trian, Rasulo, Iger, Bob Chapek, Peltz —, —, It’s, ” Peltz, Perlmutter, ”, “ They’ve, ’ ” Crockett, Anna, Elsa, Ludwig Von Drake, “ Disney, George Lucas, Jamie Dimon, Michael Eisner, Laurene Powell Jobs, Abigail E, they’ve, ” Jessica Reif Ehrlich, “ Nelson Peltz, Neuberger Berman, Egan, Jones, ” Crocket, CNN’s Liam Reilly, Krystal Hur Organizations: CNN, Disney, Magic Kingdom, Disney’s, Trian Fund Management, Blackwells, Marvel, Netflix, Rosenblatt Securities, ESPN, ABC, Google, JPMorgan Chase, BofA Securities, California, Service Locations: Trian

☆ Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
▼ + stars: | 2024-03-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

"Our expectation in the next year is that people will be talking less about the tech and actually understand the value," of Snowflake's data clean room, Stratton said. The clean room space is competitive and marketers intend to spend more on the techUltimately a data clean room is only as valuable as the customers who share data within it — even when it's being offered for free. "Clean rooms are no longer competing against other clean rooms only," said Wayne Blodwell, the CEO of the programmatic advertising company Impact Media. AdvertisementThe global data clean room market has accelerated in the last two years. The report found that these companies, on average, spent $879,000 on data clean room tech in 2022.

Persons: —, influencers, Kamakshi Sivaramakrishnan, Samooha, AdExchanger, Sivaramakrishnan, Snowflake, Bill Stratton, Snowflake's, Time Warner, Stratton, it's, Wayne Blodwell, Sridhar Ramaswamy Organizations: Service, Business, Amazon Web Services, Microsoft, Snowflake Ventures, LinkedIn, Google, Time, Impact Media, Deloitte Digital Locations: Snowflake, Samooha

☆ X is fishing for more creators. Some won't bite.
▼ + stars: | 2024-03-25 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

X has been trying to lure more creators to host on the platform through its ad-revenue program. But one survey showed that only 5% of creators want to use X as their main platform, per WSJ. AdvertisementMany large advertisers have pulled out of the X platform since Musk's takeover due to concerns about brand safety, lax content moderation, and even Musk's own posts. But as Musk acknowledged last year, the exodus could be an issue for content creators hoping to see a substantial payout from their posts. An official account for X's creator program also touted some of the platform's achievements since Musk's takeover.

Persons: —, Elon, Musk, X, Jasmine Enberg, Chris Reilly, Joe Benarroch, Benarroch, Samir Chaudry Organizations: Service, Street Journal, Intelligence, The

☆ As Reddit goes public, advertisers say it needs to do more to prove it can boost their sales
▼ + stars: | 2024-03-21 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +7 min

"Advertising on Reddit is rapidly evolving, and we are still in the early phases of growing this business," Reddit wrote in its IPO filing. The company said advertisers were attracted to Reddit due to its "high-intent" audience, much of which is hunting for product recommendations. And elsewhere, Reddit doesn't have the kind of e-commerce structure that Meta, TikTok, and Google have built, experts said. It has poached ad talent from companies like Pinterest and Meta to grow its ad business. Also last year, Jim Squires, a former longtime Meta ad exec, joined Reddit in a new role as EVP of business marketing and growth.

Persons: it's, Reddit, Reddit hasn't, Brad Kay, Reddit didn't, haven't, TikTok, Jerry Daykin, Daykin, Carly Carson, Reddit doesn't, Anthony Macro, Harold Klaje, Klaje, Jim Squires, Jeff MacDonald, That's, MacDonald, PMG's Carson Organizations: Google, Business, Brand, Meta, Beam Suntory, PPC, Reddit, YouTube Locations: Meta

☆ Howard Hughes CEO: The amount of incentives a homebuilder needs to offer right now is not meaningful
▼ + stars: | 2024-03-19 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHoward Hughes CEO: The amount of incentives a homebuilder needs to offer right now is not meaningfulHoward Hughes CEO David O'Reilly joins 'The Exchange' to discuss trends in construction costs, consumer demands for smaller homes, and more.

Persons: Howard Hughes, David O'Reilly

☆ A 'server anomaly' that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos
▼ + stars: | 2024-03-18 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementBusiness Insider confirmed that the cause of the error was a brief "server anomaly" at PubMatic, an adtech company. A PubMatic spokesperson said the anomaly, at one of its US data centers, caused "abnormally high CPMs being passed to the publisher ad server on a limited number of impressions." The PubMatic error occurred in the communication that happened between the SSP and PubMatic's ad server, according to the company. The actual financial impact for individual publishers and adtech companies is likely to be minimal.

Persons: —, Nicolas Schueller, Adomik, Friday's snafu, Kargo, aren't, PubMatic, Scott Messer Organizations: Service, Business, Publishers, CNN, AMC Networks, Fox, The New York Times, Delta Airlines, Comcast Locations: PubMatic, Friday's

☆ Trade Tracker: Rob Sechan trims O'Reilly Automotive and buys Fastenal
▼ + stars: | 2024-03-15 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTrade Tracker: Rob Sechan trims O'Reilly Automotive and buys FastenalRob Sechan, CEO at NewEdge Wealth, joins CNBC's 'Halftime Report' to explain his latest portfolio moves.

Persons: Sechan, Fastenal Rob Sechan Organizations: O'Reilly Automotive, NewEdge

☆ Experts expect these 13 private-equity firms will invest in advertising and marketing companies as deals begin to pick up in 2024
▼ + stars: | 2024-03-14 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Last year was tepid for M&A in advertising and marketing, but PE buyers remained active. PE firms are interested in areas like digital transformation, social media, and data-powered creative. Experts named 13 PE firms likely to make further investments in the advertising and marketing space in 2024. It was a tepid year for M&A activity in 2023 across most sectors, and advertising and marketing was no exception. Still, private-equity companies remained active in the space and were responsible for 38% of the deals in the media and marketing sector last year, according to the advisory firm Ciesco.

Organizations: Business

☆ Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
▼ + stars: | 2024-03-13 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +9 min

After falling out with Kassan, UTA may think twice about buying another agency. The media and ad industry will be watching to see what, if any, leadership changes UTA makes at MediaLink. The end of the ad industry schmoozefest? One industry veteran said they saw Kassan's exit as an opportunity to change how ad industry consultants operate and charge for services. At the center of the dispute between UTA and Kassan is the MediaLink founder's $950,000 annual expense account.

Persons: Michael Kassan, MediaLink, Kassan, Jeremy Zimmer, Kassan wasn't, Vianney Tisseau, headhunting, Jon Miller, Sanford Michelman, Michelman, Robinson, Ethan Miller, Julian Jacobs, David Anderson, WME, Kassan's, Wenda Harris Millard, wasn't, what's, There's, Lou Paskalis, Marc Sternberg's, Lady Gaga, Elton John, Mariah Carey, Tom Brady, Rob Norman, WPP's Organizations: UTA, Cannes Lions, Consumer, Business, Los Angeles Superior Court, Los, Judicial, Mediation Services, Variety Cannes Lions Studio, Integrated Media, Getty, Talent, Accenture, General Motors, Netflix, JUV Consulting, Madison, Endeavor, Writers Guild of America, Zimmer, Western Initiative Media Worldwide, Interpublic Group, Bank of America, AJL, Marc Sternberg's Brand, Kassan, Southwest, NFL Locations: MediaLink, Cannes, France, Madison, Droga5, Hollywood, Kassan, California, South, Austin

☆ Apple has begun testing an AI-powered ad product similar to Google's Performance Max as it looks to supercharge its $7 billion ad business
▼ + stars: | 2024-03-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Apple is taking a cue from Google and Meta by experimenting with a new AI-powered way to buy its App Store ads, according to two people familiar with the matter. Commentators have previously speculated that Apple would soon bring ads to Maps, Apple TV+, and its Books app. Most of that revenue is derived from its App Store search ads, though it has recently made progress in other areas. Apple now offers sponsorships and other ad integrations within its broadcasts of MLS Soccer on Apple TV. It has also made key hires in areas including adtech and TV ad sales, which suggests it may have bigger advertising ambitions, such as following rivals like Netflix and Apple by adding an advertising tier to Apple TV+.

Persons: Max, it's, Apple didn't, Eric Seufert, Seufert, Apple Organizations: Apple, Google, Business, Meta, Mobile, MLS Soccer, Netflix

☆ Deadspin’s entire staff has been laid off after the sports site was sold to a startup
▼ + stars: | 2024-03-11 | by ( Liam Reilly | ) edition.cnn.com time to read: +3 min

CNN —Deadspin, the irreverent sports and news site best known for its commentary and analysis, laid off all of its staff on Monday after the outlet was sold to a startup firm. A G/O Media spokesperson confirmed that 11 Deadspin staffers were impacted by the move on Monday. Last year, G/O Media also sold Jezebel to Paste Magazine after briefly shutting down the publication and laying off its entire staff. The slashing of Deadspin’s staff is the latest in what so far has been a tumultuous year for the news media. TIME also laid off 15% of its unionized editorial staff and The Los Angeles Times cut over 20% of its newsroom staff.

Persons: CNN — Deadspin, Jim Spanfeller —, —, Spanfeller, ” Spanfeller, “, Deadspin’s, ”, Condé Nast, Forbes Organizations: CNN, Publishing, Media, O Media, Magazine, Vice Media, TIME, Los Angeles Times, Condé, The New York Daily News Locations: newsrooms

☆ Buy these stocks for 'outsized' performance in a bull market, Bank of America says
▼ + stars: | 2024-03-09 | by ( Michael Bloom | ) www.cnbc.com time to read: +5 min

Investors can still find names with plenty of upside potential, even as stocks leap to fresh highs, according to Bank of America. They include CrowdStrike, Emerson Electric, Progressive, Rollins and O'Reilly Automotive. Rollins "This stock is the bees knees and still a Buy," analyst Jason Haas said of the pest control provider. Progressive PGR may arguably be the least volatile stocks in the S & P 500 that can deliver outsized stock performance. … We see limited risk to Rollins' growth trajectory-from a soft housing market, recession, competition, or weather-and therefore believe the stock deserves a premium multiple."

Persons: Rollins, Andrew Obin, Emerson, Obin, it's, Jason Haas, Haas, Joshua Shanker, Shanker, O'Reilly, … Emerson, … Organizations: Bank of America, CNBC, CrowdStrike, Emerson Electric, Progressive, O'Reilly Automotive, Emerson, National Instruments, ORLY Locations: Bank, Pest, downturns, ORLY

☆ ‘Dune: Part Two’ Gives Sci-Fi-Obsessed Silicon Valley a Reason to Party
▼ + stars: | 2024-03-04 | by ( Mike Isaac | ) www.nytimes.com time to read: +1 min

In a top-floor atrium in downtown San Francisco on Thursday evening, tech workers from Google, Slack, X and Mozilla mingled next to a pair of cardboard cutouts of Timothée Chalamet and Zendaya. Alex Stamos, the former head of security at Facebook, was also spotted. “Do you think they’ll let me take home one of the freaky sandworm popcorn buckets?” someone in the crowd tittered. The techies were all there to celebrate Silicon Valley’s newest obsession: “Dune: Part 2,” the latest movie adapted from the Frank Herbert-authored science-fiction saga, which helped inspire many of them to become interested in technology. The film, which follows the 2021 installment “Dune,” sold an estimated $81.5 million in tickets in the United States and Canada over the weekend, the biggest opening for a Hollywood film since “Barbie.”

Persons: Zendaya, Dustin Moskovitz, chatted, Tim O’Reilly, Alex Stamos, Frank Herbert, ”, “ Barbie Organizations: Google, Mozilla, Facebook Locations: San Francisco, United States, Canada

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Check out the 12-slide pitch deck adtech company Vibe used to raise $22.5 million to build 'the Google Ads of streaming TV'
▼ + stars: | 2024-02-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Founded in France in 2021, Vibe offers a self-service ad platform that aims to make it super-easy for smaller companies to get their ads next to premium TV content. Vibe was carved out from KMTX, which sold to fellow adtech firm Seedtag in 2022 for an undisclosed sum. "We said, OK, let's just build the Google Ads of TV," Querou told Business Insider. "The ad platform for SMBs on broadcasting and streaming TV is difficult to cover because it requires a lot of manpower to be able to address all these SMBs," Kamber said. Check out a redacted version of the pitch deck that helped Vibe nab $22.5 million in Series A funding from Singular, Elaia Partners, Sequoia's Scout fund, Motier, and other individual investors.

Persons: Vibe's cofounders Franck Tetzlaff, Arthur Querou, Querou, Vibe, It's, Raffi Kamber, Kamber Organizations: Vibe, Business, Google, Vibe's, Vibe nab, Elaia Partners, Sequoia's Locations: France, KMTX, Seedtag, adtech

☆ How Google lost its way
▼ + stars: | 2024-02-29 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com time to read: +17 min

Just two months after Google launched Gemini, its flashy new AI model, the company revealed that it had already built a better version. AdvertisementThen, days later, Google scrambled to explain why its image generation tool spit out racially inaccurate depictions of historical figures. Users have long bemoaned — and researchers recently found — a decline in the quality of Google Search results. The fact that Google is not far and away the self-driving-car leader, it's, like, a total joke," the former Google director said, adding that the problem of Google's lost supremacy is "maybe impossible to solve, frankly." Google now is reminiscent of the Steve Ballmer-era Microsoft, which missed the smartphone, search, and cloud waves and was overtaken by Apple, Google, and Amazon.

Persons: OpenAI, Sora, Sam Altman, Sundar Pichai's, Pichai, —, Larry Page, Sergey Brin, Lea Suzuki, Getty Brin, Page, Google, Googlers, Axel Springer, Diane von Furstenberg, Giovanni Giannoni, Michael Avrukin, Vuk Valcic, wouldn't, Patrick Mork, Eric Lehman, Lehman, ChatGPT, Caesar Sengupta, Sengupta, Alexa, Google's, Steve Ballmer, Satya Nadella, Hugh Langley, Lara O'Reilly Organizations: Google, Hollywood, Industry, San Francisco Chronicle, Business, Penske Media, Microsoft, Amazon, The New York Times, Oracle, YouTube, Apple, IBM, Meta Locations: Silicon Valley, Silicon, —

☆ Google is starting to feel like any other business, and staging a comeback won't be easy
▼ + stars: | 2024-02-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at how Google has gone from the tech industry's vanguard of cool to just another boring company . AdvertisementGoogle has long stayed atop Silicon Valley's volatile popularity contest — but the best place to work in tech is starting to feel like any other business , Business Insider's Hugh Langley and Lara O'Reilly write. Bureaucracy, an aversion to risk, and deference to Wall Street over employees — things Google long eschewed — have become the norm. The latest example is the debacle surrounding Gemini — its flashy new AI model that faced backlash for being too "woke."

Persons: —, Rebecca Zisser, Hugh Langley, Lara O'Reilly, Alistair Barr, Sundar Pichai, Hugh, Lara, Mateusz Wlodarczyk, BI's Peter Kafka, it's, David Rosenberg, Gary Shilling, Snowflake's Frank Slootman, Ozgur Hakan Aslan Toyota, Boxabl, Elon Musk, Tesla, Hewlett Packard, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb Organizations: Service, Google, Business, Gemini, Meta, Big Tech, OpenAI, Corporations, Nvidia, SEC, Universal Music Group, Universal, BI Locations: —, New York, London

☆ Watchdog Finds E.U. Border Agency Too Weak to Prevent Migrant Disasters at Sea
▼ + stars: | 2024-02-28 | by ( Monika Pronczuk | ) www.nytimes.com time to read: +1 min

Eight months after hundreds of migrants died in a capsizing on the Mediterranean, investigators said Wednesday that the European Union’s border agency lacks the ability to prevent future maritime disasters. watchdog office into the border agency, Frontex, was prompted by the deaths of more than 600 men, women and children who drowned off the coast of Greece last June under the eyes of dozens of officials and coast guard crews. “Frontex includes ‘coast guard’ in its name, but its current mandate and mission clearly fall short of that,” the head of the E.U. watchdog agency, Emily O’Reilly, said on Wednesday. “If Frontex has a duty to help save lives at sea, but the tools for it are lacking, then this is clearly a matter for E.U.

Persons: Emily O’Reilly, Frontex, Adriana Organizations: ”, Hellenic Coast Guard Locations: Greece, ‘

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